When almost a million users watch your full trailer, decorate their profiles with your game art, and share your ad with envious friends, you know you’re doing something right. In this case, you also know you’re Supercell, who achieved just that when they ran a Video Quest on Mobile for Brawl Stars.
Results
Overview
Supercell's Brawl Stars has built one of the most passionate gaming communities on the planet since its launch in 2018. This fast-paced multiplayer battle arena game has amassed over 500 million downloads worldwide and generated billions in revenue. With its colorful cast of unique Brawlers and constantly evolving gameplay, Brawl Stars shows no signs of slowing.
Problem
Supercell has a deep-seated culture of experimentation that runs through everything from their game development to their marketing approach. After a buzzy MOBA update to Brawl Stars, they wanted to try a fresh way to keep the game top-of-mind, engaging new players and existing fans alike.
With a passionate mobile gaming audience and non-traditional new ad format, Discord was a natural fit for their next marketing experiment.
Solution
Supercell created a Video Quest on Mobile that featured iconic and beloved Brawlers. The 90 second video showcased Edgar in an action-packed trailer with the game’s signature vibrant art style.
Reward
Players who completed the Quest earned an exclusive Avatar Decoration featuring another iconic Brawler, Spike. It proved an irresistible reward for gamers on Discord.
Results
The campaign was an instant hit within Discord's gaming community, with users actively seeking out the Quest and sharing tips on where to find it. The Spike avatar decoration sparked the kind of organic buzz that extended far beyond the paid campaign, amplifying awareness and consideration.
With a reach of 7.3 million Discord users, the campaign delivered exceptional efficiency while driving a meaningful 9.1% lift in ad awareness among the crucial 18-24 demographic. The 7 day campaign drove more than 16,000 new and re-engaged players.
The results proved how the right combination of beloved characters, exclusive rewards, and Discord's unique Quest format can transform a simple trailer into a don’t-miss community event.
